Porque no solo jugamos bien al fútbol

El marketing de sentimientos incide en los propios sentimientos y

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en las emociones de nuestros clientes. La base es crear experiencias afectivas, desde las vinculaciones de la marca con los estados de animo positivos, hasta la generación de emociones de alegría y orgullo.

Como, gran parte del orgullo se genera durante el consumo, el marketing tradicional es ineficaz. Se necesita generar acciones en las que se provoquen emociones que se trasladen en empatía del consumidor a la marca.

Os dejamos este ejemplo, espectacular, de Movistar: “Porque no solo jugamos bien al fútbol”